Javier is Masq's author and executive producer. Javier had been creating and engineering linear and interactive media in a multi-disciplinary fashion for years. He has created ad campaigns, theme park shows, national newspapers comic strips, created and directed TV commercials. But he also has programmed multimedia applications as well as designed software authoring tools. He owned and led a multimedia design and production studio in Mexico City. Javier majored in systems engineering in Mexico's top engineering university and studied Film, TV and New Media at UCLA Extension, where he also taught game design.
The culture shock and struggle between high tech-game designers and engineers and Hollywood creatives who "together" were supposed to create a new entertainment genre has been well-documented. They simply don't understand each other. However, Javier's rare mix of expertise allowed him to bypass this culture shock by designing from both points of view himself. He engineered AlterAction's design model and executed it. He wrote, programmed and visualized the interactive screenplay of Masq himself, and then he drew the first episode and produced the rest.
Javier project captured the imagination of veterans within the industry such as:
