REPLAYABILITY
A wide range of choices and the fact that each one brings different consequences and plot twists keeps the user wondering "what if?". So, once they reach an ending (which almost always is far more satisfying than dying), they go back in time to replay the experience choosing differently; unleashing their hidden personas, exploring different plots and outcomes. Who said you only live once?
EASY
With a point-and-click interface, the experience is intuitive and very easy to interact with. It's also easy to play it through with no puzzles, twitch challenges or constant user deaths. This avoids user frustration or feelings of inadequacy. The user is always moving forward unfolding his story.
DURATION
The experience is short enough to reach a satisfying ending in a short time period (our first title-prototype is less than an hour long in one run) which makes the experience more accessible. But given that people like to replay it many times, the users can get longer entertainment times as desired.
