Let's go back to 2003, this is what the user went through to play Masq.
1. - The user sees a text ad as a listing when he performs a search in one of the main search engines or portals.
2. - He clicks and gets to AlterAction's site where he can try the first two episodes of Masq online from his browser.
3. - At any point while playing, most likely when he finish episode two, he is given the opportunity to download all 5 episodes (and save his choices so he can continue playing from the downloaded version where he left off from the browser-based episodes).
4. - Once he downloads, he's required to register to play the third episode for free. He has to provide his correct email address so he can receive an activation e-mail.
5. - Once the user activates, he can play the third episode for free.
6. - Then, in order to continue playing episodes 4 and 5, he's asked to purchase 6 lives for $3.95 so he can reach an episode 5 ending 6 times, or $5.95 for 15 times (lives)
At different points in time we tried different price points, and also offered Masq for free, in exchange of users receiving advertisement between episodes.
